PR Newswire Brazil Receives Top Honors for Outstanding Service at Expo Money 2007
PRNewswire
SAO PAULO, Brazil

PR Newswire Brazil will receive an award for outstanding service today at Expo Money SP, the leading event geared towards educating individual investors in Brazil.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Now in its 5th year, Expo Money SP draws tens of thousands of individual investors with one goal in mind: to learn how to reach financial independence. Presentations from well-known financial and investment specialists about personal financial planning, how to build a stocks portfolio, how to analyze stocks, joining investment clubs, how pension funds work, and more, and exhibits from over 120 companies round out this four-day event. Since its inception, Expo Money has benefited from a partnership with PR Newswire that has helped generate international, national and local media coverage, heighten awareness of the event among attendees and potential exhibitors, and increase ticket sales.

"For the first time in our history we are honoring a service company for the outstanding work they have done to help us build awareness about our events," said Robert Dannenberg, President of Expo Money SP. "We started using PR Newswire to promote our events when we first launched in 2003. Last year we had more than 18,000 people in attendance, marking a 100% increase over the first year. This year, with PR Newswire's help, we are expecting a 20% increase over 2006."

Expo Money SP relies on PR Newswire's global distribution network to target media around the world with news and information related to the numerous events they host annually in various cities around Brazil. In addition to reaching tens of thousands of international, national and local media points, PR Newswire's network also reaches millions of individuals through more than 4,000 Web sites and online databases, including Yahoo!, Google News and MSN.

"Expo Money is one of the most important investment conferences held in Brazil each year," said Helio Garcia, president, PR Newswire Brazil. "We strongly agree with Expo Money's mission to empower individuals to take control of their investments, and for our part, we play an important role by helping to ensure that public companies are able to get their news out to investors large and small, wherever they are. We are extremely honored to receive this award."

PR Newswire Brazil was established in 1998 to serve the communications needs of local public companies, private companies, government agencies, not- for-profit organizations, and investor relations, public relations, marketing and advertising agencies. Services include international, national and local press release distribution, multimedia and webcast services, and media monitoring through Notilog, the leading Latin American media monitoring service acquired by PR Newswire in July. In addition to its Brazil operations, PR Newswire currently serves all of Latin America through offices in Mexico and Argentina.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 13 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source.

About Expo Money

The Expo Money is a resounding success around the country! The Sao Paulo edition have more than 120 exhibitors and 150 speakers gathered at the Convention Center Frei Caneca to provide market insights e finance education to the 18,000+ visitors and investors who were in attendance at 175 workshops and panel discussions. Attend and discover this extraordinary opportunity to learn how to diversify your portfolio using investment tools available in the brazillian market. The presentations made by the experts will provide critical insights into the economic, political, and investment climate of our country Brazil.

   CONTACT:  Rachel Meranus
             Vice President
             Public Relations
             PR Newswire
             +1-201-360-6776
             rachel.meranus@prnewswire.com

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
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PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus, Vice President, Public Relations of PR
Newswire, +1-201-360-6776, rachel.meranus@prnewswire.com