MultiVu, PR Newswire's multimedia and broadcast public relations division, today announced the promotion of George DeTorres to the position of divisional vice president for the MultiVu Healthcare Team.
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Based in New York, George will be responsible for advising healthcare organizations of all sizes on the development and execution of broadcast and multimedia programs. He will report to Todd Grossman, vice president, sales and client services for MultiVu.
"Demand for multimedia communications content is increasing rapidly, with online video becoming a standard tool for companies to showcase their products and services," said Grossman. "This is particularly true in the healthcare sector, where companies are realizing the benefits of producing web-friendly broadcast materials to explain and show the value that their medical technologies provide. George has proven himself an innovator and leader in providing healthcare clients with creative solutions that produce tangible results. His promotion is well deserved, and we look forward to further benefiting from his knowledge and expertise in the future."
DeTorres served previously as national account manager for MultiVu's Healthcare Team; and as national account manager for MultiVu's Webcast division, which provides a wide range of webcast services, from conference calls to annual meetings, analyst days, new product announcements, and press conferences. He also held account management positions at PR Newswire, where he was twice named top seller for the company's online media monitoring service, eWatch. In 2004 George finished among the top 10 sales people across all PR Newswire divisions.
"In my seven years at PR Newswire I have seen online audio and video grow from a niche product to one that is present in every industry," said DeTorres. "This is particularly so in the healthcare space, where visual communications can be so helpful in explaining complex medical issues and technologically advanced treatments. MultiVu continues to lead in providing cutting-edge solutions for clients, and I'm delighted to be part of this phase in its development."
In the six years since its inception, MultiVu has become the fastest growing broadcast PR services company and counts among its customers 20 of the top 25 PR firms globally.
About MultiVu™
MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.
Media Contact Information: Rachel Meranus Vice President, Public Relations PR Newswire, 201.360.6776
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