In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The North Carolina Chapter of the Public Relations Society of America is sponsoring a special program on maximizing multicultural initiatives on Thursday, Feb. 21 at Talecris Biotherapeutics in Research Triangle Park.

Christine Clavijo-Kish, senior vice president of multicultural markets for PR Newswire, will present a program entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008." Clavijo-Kish will feature insights, tactics and tools for the execution and measurement of successful multicultural public relations programs with a concentration on media relations. She will provide tips on setting goals and benchmarking Hispanic, African-American and Asian initiatives.

Clavijo-Kish has spent more than 10 years as a public relations and marketing practitioner, and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets. A graduate of the University of Miami, she was the vice president and leader of Porter Novelli's Multicultural Marketplace before becoming president of HispaniMark, the parent company of Hispanic PR Wire, Hispanic Digital Network and Latinclips, which were all acquired by PR Newswire.

Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008" - presentation from Christine Clavijo-Kish, vice president of multicultural markets for PR Newswire

  Thursday, Feb. 21
  11:45 a.m. - Registration
  Noon - 1:15 p.m. - Lunch/presentation

Location: Talecris Biotherapeutics, 79 T.W. Alexander Drive, Research Triangle Park, N.C.

Cost: $20 for pre-registered NCPRSA members and $25 for pre-registered non-members. On-site registration is $25 for NCPRSA members and $30 for non-members.

To register for this event, go to www.ncprsa.org and follow the registration link under "Chapter News."

For more information, contact Sarah Lamm at sarah_lamm@hotmail.com or Valerie Egel at valerie.egel@bcbsnc.com.

About NCPRSA

Since 1967, the North Carolina Chapter of the Public Relations Society of America, Inc., (NCPRSA) has been the leading public relations professional organization in the Triangle area. The chapter seeks to advance the art and science of public relations in the public interest; to encourage research, discussion and study of the problems and techniques of the public relations profession; to strengthen and maintain the highest standards of service and ethical conduct by all members of the profession; to exchange ideas and experiences and collect and disseminate information that may enhance or improve the professional knowledge, standards, ethics and standing of the membership; and to promote fraternalism within the profession. For more information, visit www.ncprsa.org.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

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SOURCE: NCPRSA