Photos: MultiVu Launches New Division to Deliver Multimedia Services to U.S. Hispanic Market
Manny Ruiz, Co-founder of Hispanic PR Wire, to lead MultiVu Latino
Emmy-Award Winning Media Professional, Manny Santos, and MultiVu National Account Manager, Nadia Fiorello to serve as Co-Directors
PRNewswire
NEW YORK

MultiVu™, PR Newswire's multimedia and broadcast PR company, today announced the launch of MultiVu Latino, a new division dedicated to providing broadcast public relations and multimedia services to the U.S. Hispanic market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080324/NYM067 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/32363/

MultiVu Latino extends the already successful Hispanic services that MultiVu offers by creating a full suite of media solutions for television, radio and the Internet targeted at the complex and fast growing U.S. Hispanic market. Clients of MultiVu Latino will gain access to customized services that expand upon MultiVu's industry-leading expertise, products and services, which include the production and distribution of multimedia news releases (MNRs), video news releases (VNRs) audio news releases (ANRs), satellite media tours (SMTs), public service announcements (PSAs), media training and b-roll video footage.

MultiVu Latino will also leverage the global distribution network of Hispanic PR Wire and Hispanic Digital Network, both of which were acquired by PR Newswire in January 2008. The services provide the most targeted, comprehensive and accurate distribution to the Hispanic market, with outreach to more than 3,000 unique Hispanic news outlets and guaranteed placement on over 100 Hispanic media websites.

"MultiVu Latino combines the talent, resources and technology that have been the hallmark of MultiVu, with PR Newswire's ability to target cultural communities within the U.S. and around the world," said Manny Ruiz, president of Multicultural Markets & Hispanic PR Wire for PR Newswire. "The Hispanic population not only represents the largest minority demographic in the U.S., but it also has an increasing presence in online and mobile communities. This rapid growth and emerging reliance on technology has made multimedia and online campaigns targeted to the Hispanic community an essential component of marketing and public relations activities for a growing list of companies. MultiVu Latino will provide our clients with all of the tools that they need to reach this very important cultural audience."

MultiVu Latino will be led by Ruiz who will oversee the operations of the division and spearhead its growth initiatives, helping to ensure the division is closely integrated with PR Newswire's multicultural and Hispanic efforts.

Working with Mr. Ruiz to build MultiVu Latino will be co-directors, Manny Santos and Nadia Fiorello. An award-winning media professional with over 15 years of experience in bilingual television and radio production, marketing and advertising, Mr. Santos arrives at MultiVu Latino after having served as director of the Hispanic Media Division at MediaLink. As director of MediaLink's Hispanic Media Division, Mr. Santos spearheaded all broadcast operations for the unit, helping to create communications programs for a wide variety of Fortune 500 clients.

Ms. Fiorello assumes the role of co-director with MultiVu Latino following three years as a national account manager with MultiVu. During her tenure as national account manager, Ms. Fiorello was responsible for the development of multimedia and PR campaigns for clients focused on the Hispanic market.

"MultiVu Latino is fortunate to have three experts with extensive knowledge of the Hispanic market to lead this endeavor," said Todd Grossman, vice president, Sales of MultiVu. "As an award winning communications professional and founder of Hispanic PR Wire, Manny Ruiz has been a trailblazer in the Hispanic media market for the past 15 years. His talent and intimate knowledge of the Hispanic community, combined with the experience and expertise of Manny Santos and Nadia Fiorello, provide the foundation for MultiVu Latino to seize on the rapid growth of the Hispanic population and the unique opportunities available to companies that are trying to reach this growing demographic."

Hispanics are the largest minority demographic in the United States, with an estimated population of 41.3 million, according to the U.S. Census Bureau, one-eighth of the U.S. population. The Census bureau estimates this demographic will grow by more than 1.7 million people each year. U.S. Hispanic purchasing power has surged to nearly $860 billion and is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate of consumer purchasing power over the past decade, according to The Selig Center for Economic Growth at the University of Georgia. According to eMarketer, the percent of U.S. Internet users who are Hispanic, which was 9.6 percent in 2006, is expected to increase to 11.6 percent in 2011.

Customer can reach MultiVu Latino at its dedicated toll free "bilingual" number at 866.580.5326 or via email at MultivuLatino@multivu.com.

About MultiVu™

MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

   Media Contact Information:
   Rachel Meranus
   Vice President, Public Relations
   PR Newswire
   +1.201.360.6776
   rachel.meranus@prnewswire.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080324/NYM067
AP PhotoExpress Network: PRN14
PRN Photo Desk, photodesk@prnewswire.com
Video: http://www.prnewswire.com/mnr/multivu/32363

SOURCE: MultiVu, a PR Newswire company

CONTACT: Rachel Meranus, Vice President, Public Relations of PR
Newswire, +1-201-360-6776, rachel.meranus@prnewswire.com