Speakers from leading organizations at the forefront of the communications industry will gather to discuss the global communications landscape at Global Communications 2008, a conference sponsored by the Business Development Institute and PR Newswire to be held on May 13th at the CUNY Graduate Center in New York City.

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"It has been reported that a substantial number of U.S. based multinational companies' primary source of growth and profits are linked to global markets," said Steve Etzler, founder of the Business Development Institute. "New generations of consumers are growing at a rapid pace in China, India and many other emerging markets and are prepared to invest their disposable incomes in these global economies. However, it's not business as usual when communicating, connecting and branding on world-wide basis. During this full day conference, we will examine case studies from leading multinational companies who will share their lessons learned from a communications and branding perspective."

  Case Studies:

  A look at LatAm communications landscape
  Marco Franca, Vice President, Latin America, PR Newswire

  Xerox's Global Rebranding Campaign
  Michael Moeller, Director Public Relations, Xerox Corporation

  HSBC'S Global Corporate Social Responsibility Program
  Linda Recupero, EVP, Public Affairs, HSBC

  How Mars Makes the World a Little Sweeter
  Marlene Machut, Health and Science Communications Director, Mars, North
  America

  How SAP Connects with Customers, Media and Employees Worldwide
  Saswato Das, Global Media Relations, SAP AG

Additional Speakers include thought leaders from Benbow International PR, U.S. China Partners, MediaMerx, Ketchum New York, SAP AG, Harris Interactive, High Context Consulting, LLC, The FeedRoom, XPLANE, Burson-Marsteller, MON REVE CULTURAL DIVERSITY, Felician College, Lifestyle International Productions, D S Simon Productions Inc., and GTK Marketing Group.

  Topics covered:

  -- Understanding the communications landscape in China

  -- Lessons learned about understanding cultural differences when planning
     global communications campaigns

  -- Using Web Video to connect globally

  -- Building community and collaboration with global customers

  -- Understanding the communications landscape in Europe

Sponsors: PR Newswire, LinkedIn, D S Simon Productions Inc., Harris Interactive, The FeedRoom, Manhattan Chamber of Commerce, PR News, GuestPass.com, Hispanic Trending, LatinVision, NY:MIEG, New York University, Sempo Institute, Smallbiztechnology.com, Taproot Foundation, WOMMA

350 advertising, communications and media professionals are expected to attend including corporate communications executives, media executives, corporate marketing and branding leaders, advertising agency thought leaders, PR agency thought leaders, and technology gurus.

For more information about the event or to register go to: http://www.bdionline.com/globalcommunications/

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City. Through its creative event based programs BDI helps companies drive new revenue growth, raise awareness for their products and services, enhance their brand and market position, and generate tangible results from their business development, marketing and recruiting initiatives. We have also created a powerful network of thousands of business leaders who are BDI members, partners, media sponsors, corporate sponsors and clients. Our network is BDI's key competitive differentiator and we put it to work for every program we produce. For more information about BDI please go to www.bdionline.com.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

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SOURCE: PR Newswire Association LLC; Business Development Institute