PR Newswire Brings Immensely Popular 'PR in a Web 2.0 World' Seminar to Kansas City, MO

PR Newswire's Director of Emerging Media Michael Pranikoff will present "PR in a Web 2.0 World" -- an interactive discussion on the how Web 2.0 can bring an organization's communications program to the next level, on June 4 at the Roasterie in Kansas City, Missouri.


  About 'PR in a Web 2.0 World'

The face of PR is changing as the tools of PR evolve. In order to stay ahead of the innovations, communications professionals need to know how to use new media techniques and also stay apprised of what the next big thing will be.

PR Newswire's Director of Emerging Media Michael Pranikoff will lead an interactive discussion on how communicators can utilize the new technology that is driving emerging media. He will provide a real world case study utilizing those tools and give communications professionals the information they need to incorporate those tools into their program. This program is both for the novice and those that have been working in social media for a few years.

  Some of the topics that will be covered include:

    -- RSS (Real Simple Syndication)

    -- Social Media (Blogs, Podcasting, SMS, Vlog, Vodcasting)

    -- SEO (Search Engine Optimization) - What you need to know to write
       for search

    -- Web Analytics

    -- Using Multimedia Online

  About the Presenter:

Michael Pranikoff, PR Newswire, Director, Emerging Media, is responsible for educating communications professionals about the role emerging media, such as RSS, blogs, social networks, search engines, and other Web 2.0 technologies, play in public relations. Mr. Pranikoff has been traveling the world presenting PR Newswire's popular "PR in a Web 2.0 World" seminar series.

  Wednesday, June 4, 2008

  The Roasterie
  1204 W. 27th Street
  Kansas City, MO 64108

  Breakfast and Registration: 8:00 AM - 8:30 AM
  Presentation: 8:30 AM - 10:00 AM

  Continental breakfast will be served.


  To register:

For additional information, call 866-290-9691, or e-mail

About PR Newswire

PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire, +1-201-360-6776 or

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire,