and PR Newswire Partner to Deliver Customized Breaking News and PR Newswire join forces to offer everyone the chance to receive news - when, where and how they want it.
SEATTLE (, a free online alerts service that helps people create, manage and control how they receive information, today announced a partnership with PR Newswire, the global leader in text and multimedia distribution services.

(Photo: ) aggregates content from multiple sources, thus eliminating the need to go to multiple sites for different types of information. As a result of the PR Newswire partnership, decision-makers, consumers and reporters alike can select keywords to identify news releases of interest from PR Newswire. The alert is then easily configured and the press release headline, first paragraph, and/or full release, is delivered via email. Users requesting delivery via text messaging will receive the header only.

With, users can choose exactly what they want - from breaking news to weather alerts to sports scores - combined with convenient reminders and calendar management. Instead of having to remember to go check a site for updates, the information of interest is delivered when and how desired.

"Our goal at is to help consumers and journalists stay informed and save time by streamlining the way they receive news, and it was clear to us that working with PR Newswire was an efficient method to deliver this essential service," said co-founder and CEO Pascal Stolz. "We're thrilled to launch this service with such a distinguished partner as PR Newswire."

" is ideal for people who need to define what content is of interest of them and to have that delivered, rather than having to continually search for it," said Jenny Scruggs, manager, Content Distribution for PR Newswire. "An investor can monitor companies, a business executive can be alerted to competitor announcements, a politician can stay abreast of policy issues or candidates, and everyday consumers can be alerted to news about brands or products they like, or subjects such as movie or music industry news."

PR Newswire is among the first alerts to be added to the consumer destination. Currently available in beta, plans to include additional services and alerts categories to meet the needs of consumers at its official unveiling later in 2008. New categories will include local gas pricing alerts, political campaign results, grocery prices, mortgage rates, traffic reports, and can even include content such as the latest "Dancing with the Stars," "American Idol" or local lottery results.

Consumers today are inundated with vast amounts of news information and notifications. Sorting through what is relevant, important or urgent is becoming more and more challenging.'s user-friendly service helps users aggregate what they want and need--all from one secure source. All alerts can be delivered via email, text message and/or voice with additional distribution channels soon to be released.

  To register for the beta visit:

  About, Inc. is a 100 percent opt-in and free user-friendly central destination that allows anyone, anywhere to access, manage, organize and control how to receive reminders, notifications and alerts of personally relevant time sensitive information and content. With you get updated news, headlines or the scores of any favorite team or player, birthday or party reminders, airline fareprice adjustment notifications, severe weather alerts, price alerts if a gadget has now dropped to where it becomes a steal, and many more. All alerts can be delivered via email, SMS and/or voice. With there is absolutely no spam, and users are secure and in control. What you select is what you get, nothing else. was founded in December 2007 and is based in Bellevue, Wash.

  About PR Newswire

PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London (

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CONTACT: Erica Chandler of MWW Group, +1-201-658-4037,, for, Inc., or Rachel Meranus, Vice President,
Public Relations of PR Newswire, +1-201-360-6776,