Featured Speakers from NBC Universal Research, Mr. Youth, Unilever, To Address Generational Communications 2008: X + Y = Boomers?

Speakers from leading organizations at the forefront of the communications industry will gather to discuss future trends in emerging youth markets at Generational Communications 2008, a half day conference sponsored by the Business Development Institute and PR Newswire to be held on June 19th at the CUNY Graduate Center in New York City.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers," said Steve Etzler, founder of the Business Development Institute. "They rely on their friends for everything in terms of what influences their buying behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in 2011. Boomers spend money and consume products very differently from later generations. Organizations who understand the Boomer's changing needs have a large but challenging opportunity in front of them. We will explore case studies from leading companies who have successfully segmented their communications according to generation."

  Case Studies:

  NBC's Insights into Generational Segmentation

Alan Wurtzel, President, Research and Media Development, NBC Universal Research

Dove Campaign For Real Beauty: Creating Communication Programs Tailored to Specific Generations of Women

Stacie Bright, Senior Communications Marketing Manager, Unilever's Dove, Vaseline, Ponds, Caress, Q-tips, Wisk, All and Snuggle brands

  Engaging Consumer 2.0
  Brandon Evans, Managing Partner, Strategy and Services, Mr. Youth

Additional Speakers include thought leaders from Harris Interactive, IBM Software, Americas, Loews Hotels, Intel Corporation, and Cognizant Technology Solutions.

Sponsors: PR Newswire, LinkedIn, Harris Interactive, The FeedRoom, Mr. Youth, AdRants, GuestPass.com, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, NY:MIEG, New York University, PR News, Sempo Institute, Smallbiztechnology.com, Taproot Foundation, WOMMA

400 advertising, communications and media professionals are expected to attend including corporate communications executives, media executives, corporate marketing and branding leaders, advertising agency thought leaders, PR agency thought leaders, and technology gurus.

For more information about the event or to register go to: http://www.bdionline.com/generational

About BDI

Business Development Institute (BDI), founded in 2001 by Steve Etzler, is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors. Please visit www.bdionline.com to learn more.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

   CONTACT:  Maria Feola
             Business Development Institute
             Fax: +1-212-765-0729
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Business Development Institute; PR Newswire Association LLC

CONTACT: Maria Feola, Business Development Institute, +1-212-765-8043,
Fax: +1-212-765-0729, mfeola@bdionline.com