MultiVu Recognizes the Most Creative Uses of Multimedia, May and June 2008

A campaign to educate the event-going public on the "Paperless Ticket" and a promotion to help airline pilots quit smoking have been recognized by MultiVu as some of the most exceptionally creative uses of multimedia by corporate, non-profit, and government communications professionals during May and June.

To view the Multimedia News Release, go to:

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"In today's multi-faceted media world, organizations that utilize multimedia tools in their outbound communications significantly increase the likelihood that their messages will garner the attention that they deserve," according to Gena Sabin, product manager for Multimedia News Releases at PR Newswire. "In our latest creativity awards, MultiVu recognizes two very different organizations that have demonstrated how incorporating video and audio clips, high-resolution photos and social media tools in a single multimedia platform can catapult one's messages to multiple audiences and bring life to a communications campaign."


Everyone who has ever purchased tickets to an event is familiar with Ticketmaster. As one of the largest e-commerce sites on the Internet, the company has come up with the latest innovation in ticketing technology: the Paperless Ticket ™. Fans who order tickets through or through Ticketmaster charge-by-phone can simply present venue door staff their credit card, along with a valid photo ID, and they'll be given a receipt and granted immediate access, saving both time and trees.

In order to spread the word, Ticketmaster utilized a MultiVu B-roll package to garner media hits on broadcast stations, as well as a Multimedia News Release (MNR) to push the information directly out to the consumers who use its services. All of the videos in the MNR (link below) were delivered to a network of online video portals in order to demonstrate how paperless tickets work and the benefits that the new service provides. Musician Tom Waits is also recognized in the MNR as being the first artist to offer the paperless ticketing option to fans.

  GlaxoSmithKline Consumer Healthcare

As part of its anti-smoking efforts, GlaxoSmithKline Consumer Healthcare, an industry leader in smoking cessation, offered a package of free Commit Cherry lozenges to all licensed commercial and private pilots interested in quitting smoking. The campaign, which ran during the entire month of June, was initiated after the Federal Aviation Administration (FAA) announced its plans to remove a prescription anti-smoking pill from its approved list of safe medications for pilots.

With time being a factor, GSK worked with MultiVu to quickly develop a Multimedia News Release (link below) that announced the nicotine lozenge give- away and incorporated video and photos related to GSK's anti-smoking campaign.

  About the Multimedia News Release

MultiVu's Multimedia News Release provides organizations an opportunity to reach public and media audiences directly through the use of innovative technology. Ticketmaster and GlaxoSmithKline Consumer Healthcare each customized a Multimedia News Release that captivated their audience in creative and interactive ways. For more information on how MultiVu creates attention-getting Multimedia products for "Broadcast and Beyond," visit

About MultiVu

MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape, digital and mobile content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC ( ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited of London.

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SOURCE: PR Newswire Association LLC

CONTACT: Jason Rando, The Ruth Group, +1-646-536-7025,, for PR Newswire Association LLC