MultiVu Recognizes the Most Creative Uses of Multimedia, September and October 2008

A campaign to promote a geothermal renewable energy system, the announcement of a "champion" dog food video, and a "virtual book tour" about young soldiers going to war have been recognized by MultiVu as the most creative uses of multimedia by corporate and retail communications professionals during September and October 2008.

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"Organizations that embrace multimedia news releases as an integral part of their external communications can significantly increase their exposure through expanded channels of influence," remarked Gena Sabin, product manager for Multimedia News Releases at PR Newswire. "In our latest recognition of creative works, MultiVu celebrates three diverse campaigns that have demonstrated the power of multimedia content to entice and inspire a consumer audience by employing a service that goes above and beyond the traditional text press release."


To spread the word about its geothermal systems for residential use, WaterFurnace engaged MultiVu and its recently announced partner, Spot Runner, to create and distribute the first ever MultiVu Spot Runner MNR. The MultiVu Spot Runner MNR leverages Spot Runner's global network of filmmakers and video journalists and MultiVu's multimedia development and distribution expertise to offer companies a more affordable, all-in-one solution for planning, producing and distributing MNRs and direct online video postings.

Working with MultiVu and Spot Runner, WaterFurnace developed an MNR that creatively informs readers of the benefits of its geothermal system, which uses free, renewable energy stored just under the Earth's surface to help consumers save up to 70 percent on heating, cooling, and hot water costs. The MNR draws upon the story of Bud and Thelma Hay to illustrate the real-world benefits that WaterFurnace offers. In the video testimonial, Bud and Thelma describe how switching to a WaterFurnace significantly lowered their heating and cooling bills almost from the moment it was installed.


ALPO brand dog food used a MultiVu MNR to announce the winner of its "Real Meat Moments" video contest. The MultiVu MNR provided ALPO with a convenient, comprehensive way to give background on the contest, list the entire Taste of Fame prize package, and share the prize winning video.

The MNR features the winning "Real Meat Moments" video, starring Ike, a four year old pug from Illinois, photos of Ike, and a link to the contest website. The MNR video shows Ike, the pug, as he celebrates his daily feeding time in a very unique way, including spinning in circles and doing a headstand into his bowl of ALPO food.


To introduce, IN A TIME OF WAR, to the majority of Americans who have not been touched by the horrors of the modern battlefield, Henry Holt and Company worked with MultiVu to create a MNR "virtual book tour" that introduces a story about courage, honor, and what war really means to the soldiers whose lives it defines.

IN A TIME OF WAR tells the true story of a handful of soldiers who began their studies at West Point in a time of peace and quickly found their lives transformed by September 11. The book follows the classmates from graduation in 2002 to their immediate departure to the battlefields of Iraq and Afghanistan.

The MultiVu MNR captures the heart of this powerful story through a video highlighting the lives of the soldiers in the book, both on and off the battlefield. The MNR also includes links and downloadable images of the author.

  About the Multimedia News Release

MultiVu's Multimedia News Release provides organizations an opportunity to reach public and media audiences directly through the use of innovative technology. Ticketmaster and GlaxoSmithKline Consumer Healthcare each customized a Multimedia News Release that captivated their audience in creative and interactive ways. For more information on how MultiVu creates attention-getting Multimedia products for "Broadcast and Beyond," visit

About MultiVu

MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape, digital and mobile content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited (

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire

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SOURCE: MultiVu, a PR Newswire company

CONTACT: Rachel Meranus, Vice President, Public Relations of PR
Newswire, +1-201-360-6776,