Ten years ago, PR Newswire launched the industry's first free, and only accredited media-only Web site designed to give reporters easy access to breaking news from organizations around the world. Today, tens of thousands of journalists and bloggers rely on PR Newswire for Journalists (formerly Press Room and NEWSdesk) for real-time news from government, association, corporate, labor, nonprofit, and other organizations around the world that distribute up-to-the-minute full-text and multimedia news over PR Newswire.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/35904/

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"Each day, more professional journalists and bloggers conclude that content from PR Newswire is an essential part of their jobs," said Ken Dowell, executive vice president, PR Newswire. "The growth of PR Newswire for Journalists over the past ten years is a reflection of the value we provide to the media community; in October alone, PR Newswire for Journalists registered nearly 1.4 million press release views. With services such as PR Newswire for Journalists and ProfNet, our online social network that connects subject matter experts with reporters, authors, and non-media professionals, PR Newswire has built a reputation as a partner to the media, which, we firmly believe, results in more significant pick-up of our customers' news. This was confirmed by a recently completed study of the major newswires which established that news releases issued over PR Newswire generate more media pick-up and a higher volume of coverage than that of others in the commercial newswire space."

PR Newswire for Journalists (PRNJ), http://www.prnewswire.com/media, is designed as a portal from which reporters and bloggers can create customized news feeds based on keywords, industries, subjects, companies or geographic regions and states. Members can either elect to receive their customized feeds via email, or they may access the information by logging on to the site. In addition, PR Newswire for Journalists also offers reporters and bloggers access to news releases through more than 500 RSS feeds covering different subject matters and industries. The service is available in English, French, Spanish and German.

"PR Newswire's social media strategy, based on engaging mainstream and new media via communities such as Twitter and Facebook, is also helping shorten the distance between customers and those they need to reach," remarked Dave Armon, president of PR Newswire. "Among our more recent social media endeavors, PR Newswire has built a robust following on Twitter, with two media-focused feeds, http://twitter.com/prnewswire, which provides regular updates on changes in the media industry, and http://twitter.com/profnet, which helps reporters on urgent deadline find sources for their stories."

PR Newswire's other social media offerings include a growing PR Newswire for Journalists group on Facebook, http://www.facebook.com/group.php?gid=10459341861, and a general PR Newswire Facebook group for the communications industry, http://www.facebook.com/pages/PR-Newswire/26247320522.

ProfNet represents one of the commercial newswire industry's most recognized social media networking services. Established in 1992, ProfNet links subject matter experts with reporters, authors, and non-media professionals. Through daily emails, ProfNet members are alerted to story opportunities, speaking events, and more, enabling them to promote themselves as experts. In addition, reporters and others can search by keyword and connect with over 27,000 experts profiled in the ProfNet database. On average, ProfNet distributes more than 2,400 media opportunities to its members each month.

Further, investors, consumers, and other public audiences can access PR Newswire's news releases through RSS feeds made available on http://www.prnewswire.com/. Public audiences can also access press releases through the thousands of websites and online databases where PR Newswire distributes content, major search engines, and social bookmarking sites such as Del.icio.us, Digg, Technorati, Reddit, Newsvine, Google, and Yahoo!.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire
  +1.201.360.6776
  rachel.meranus@prnewswire.com

SOURCE: PR Newswire Association LLC