Video: Ray Kerins, Pfizer VP Worldwide Communications, to Keynote BDI and PR Newswire's 'Real-Time Communications Conference' in NYC on January 14

Pfizer Vice President Ray Kerins, a veteran public relations strategist at both Fortune 100 companies and global communications firms, will deliver the keynote presentation about embracing social media and community building at the 'Real-Time Communications Conference', which will be held on January 14 at the Graduate Center of The City University of New York. The conference is sponsored by Business Development Institute and PR Newswire.

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"The internet continues to change the playing field about how organizations connect with their customers, employees and partners in a real-time world. This event will share case studies and lessons learned, using an interactive format, from large enterprises to the hottest venture back start-ups in the social media space." says Steve Etzler, Founder & CEO of Business Development Institute.

The conference will also consist of a panel discussion and two forty minute interactive roundtable discussions. Speakers and moderators include:

  --  Sarah Milstein, Author, "Twitter & the Micro-Messaging Revolution"
  --  David Sacks, Founder & CEO Yammer
  --  David Armon, President, PR Newswire
  --  Paul Gennaro, Chief Communications Officer, AECOM
  --  Robin Carey, CEO & Co-Founder, Social Media Today
  --  James Issokson, Senior Leader, Reputation & Issues Management,
      MasterCard Worldwide
  --  Katherine Stinson, VP Communications, Avaya

To advise and educate attendees on using developing communications to promote and improve their businesses, the conference will cover questions including:

  --  What are case studies of leading organizations who embrace real-time
  --  How does real-time allow you to build communities with customers and
  --  How do leading organizations manage and defend their brand
  --  What are the new tools and technologies?
  --  How to you maintain core values and principals while maximizing
      flexibility for unforeseen events?
  --  What can be learned from crisis communications when challenged with
      real-time events?

More than 300 senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend. Over 1,000 are expected to tune into the live PR Newswire/MultiVu Webcast.

For additional information, including registration, please visit the event website at

About Business Development Institute

Business Development Institute (BDI), founded in 2001 is a leading conference and career fair producer based in New York City for the PR, marketing, and media industries. BDI works to instruct communications professionals on the hottest trends, opportunities, and issues facing the industry. BDI also provides focused networking opportunities between its attendees, advisors, speakers, and sponsors and continues to build a powerful network of influential executives through these contacts and participants. Our network has grown to sizeable numbers and is what separates BDI from its competitors. Please visit to learn more.

About PR Newswire

PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited (

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus, Vice President of Public Relations for PR
Newswire, +1-201-360-6776,