PRSA Indianapolis Chapter to Host Presentation on Maximizing Multicultural Initiatives Featuring PR Newswire Multicultural Marketing Expert, Manny Ruiz

In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Indianapolis Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development presentation on maximizing multicultural initiatives on Wednesday, February 11, 2009 at the Hilton Indianapolis Downtown.

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The dynamic presentation will feature Manny Ruiz, President, Multicultural Markets & Hispanic PR Wire, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.

A longtime member of the Public Relations Society of America (PRSA), Ruiz is a past co-chair of PRSA's national diversity committee and is also a former board member of the PRSA Miami Chapter, where he has also served as the co-chair of its Hispanic Market Section.

  Topics will include:
  --  Key facts and figures about the U.S. Hispanic, African American and
      U.S. Asian markets
  --  Top trends in multicultural/ethnic public relations
  --  Common mistakes that marketers make in targeted multicultural or
      integrated campaigns
  --  Means by which ethnic groups are driving the Web 2.0 era and the
      dynamics that each segment brings to online communications
  --  Similarities and differences in media preferences among the different
      ethnic groups
  --  Key ingredients of an effective multicultural marketing program

  Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009" - featuring Manny Ruiz, President, Multicultural Markets & Hispanic PR Wire

Wednesday, February 11, 2009

Location: Hilton Indianapolis 120 West Market Street, Indianapolis, IN 46204

Cost: Members, $25; Guest, $40; Student, $18; Teleconferencing, $15

For more information and to RSVP, please contact Kassie Mills at 317.631.6400, or e-mail

  Register Using The Link Below:

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PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, messages in text and multimedia format.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

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CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire,
+1-201-360-6776 or; or Kassie Mills for PRSA,