Photo: PR Newswire Promotes Victoria Harres Akers to Director of Audience Development
New Audience Development team to lead PR Newswire's media, analyst, social media and blogger relations strategies

PR Newswire today announced the promotion of Victoria Harres Akers to Director of Audience Development, signaling the launch of a new division at PR Newswire dedicated to cultivating new audiences for PR Newswire content among the media, analyst, social media and blogger communities.

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Known to thousands as the voice of PR Newswire on Twitter, Ms. Harres Akers will extend her purview as Director of Audience Development, to spearhead initiatives to grow PR Newswire's industry-leading distribution networks and platforms such as PR Newswire for Journalists and ProfNet, and increase the use of our customers' content among all audiences that report on news, from traditional media to bloggers. Ms. Harres Akers and her team will also be responsible for growing PR Newswire's influence and following online, and will work collaboratively with other departments to find new ways to help customers use emerging media more effectively in their communications programs.

"In today's rapidly evolving communications environment it is imperative to embrace all forms of media and interactivity to connect with one's target markets," said Sarah Skerik, vice president, Distribution Services, PR Newswire. "Vicky's tremendous work both within the media research team and in the social media space uniquely qualifies her to lead this effort and serve as a beacon for PR Newswire's audience development efforts."

Ms. Harres Akers has worked with PR Newswire's media research group for eight years. She began as a researcher for the southwest region of the United States and most recently led the remote research team in managing the U.S. portion of PR Newswire's media database, MEDIAtlas. Through her Twitter account launched in mid-2008, Ms. Harres Akers has been providing followers on a daily basis with up-to-the-minute information on reporter and blogger activity, news about PR Newswire, and trends in the communications industry. @prnewswire has grown rapidly since its launch, expanding from 1,000 followers in October to more than 6,000 today. Ms. Harres Akers is also the author of the white paper, "Straight Tweet: Giving Voice to a Brand," which chronicles her experiences on Twitter and techniques that companies can use to create a voice in social media.

Ms. Harres Akers commented, "I have truly enjoyed becoming engaged with Twitter and being able to interact with PR and marketing professionals, bloggers and journalists on a daily basis. And it has been extremely rewarding to see how my experience in this space has benefited the PR Newswire brand. I intend to expand my valuable contact network, increase my knowledge of these rapidly growing mediums, and continue to educate our customers on best practices."

About PR Newswire

PR Newswire Association LLC ( provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, messages in text and multimedia format.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire,