Photo: PR Newswire Provides Tradeshow Managers Additional Revenue Streams Through New Suite of Communications Services
New services assist tradeshow exhibitors in reaching their audiences more effectively
New portal,, drives traffic to exhibitor news from events around the world.

Tradeshow managers and event producers now have a new means of generating revenue by partnering with PR Newswire to offer a suite of communications services to exhibitors, the company announced today.

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The top three most pressing issues facing exhibition managers according to the 2008 Tradeshow Week Exhibition Management Survey, are attendance promotion (92%), controlling exhibitors' costs (72%), and exhibitor satisfaction (68%), with more than half of the respondents (62%) saying uncertain economic times have caused them to change their business plans for 2009.

"With event attendance dropping and exhibitors demanding a much higher return on their investment, tradeshow managers and event producers are even more challenged to promote their events, find new revenue streams and offer a better experience for their exhibitors," according to Susan McPherson, PR Newswire's vice president of Global Events. "PR Newswire has been assisting tradeshows and exhibitors in promoting their services for more than a decade, but this marks the first time we are formally offering tradeshow managers a unique opportunity to generate additional revenue while also helping exhibitors get the most out of their tradeshow investments."

In addition to utilizing PR Newswire's services to help create a buzz around their events, tradeshow managers and event organizers will be able to assist their exhibitors maximize the exposure of their products and services to show attendees, media and consumers around the world, by offering them access to PR Newswire's unparalleled suite of communications services, including:

  --  exhibitor microsites and information kits
  --  text and multimedia news release distribution to local, national and
      global audiences
  --  video production and distribution
  --  webcasting
  --  photo distribution to media and consumers, including display on one of
      the world's largest digital signs in New York City's Times Square, and
      on a digital board on the Las Vegas strip
  --  online and onsite press room operation services
  --  event promotion calendars with event news archives

Tradeshow managers, exhibitors and the media will benefit from the launch of, PR Newswire's online tradeshow portal which contains news and exhibitor information kits from events around the world. The portal includes an active list of upcoming events and tradeshows with direct links to each show's website, an archive of all show-related news from event managers and exhibitors, a repository of exhibitor information kits from each show, and information on services for exhibitors and show managers.

PR Newswire's Global Events department has assisted thousands of tradeshow managers and their exhibitors in communicating their messages to global audiences using a variety of mediums - text, photos, multimedia and video - and over a number of different platforms including Internet, mobile, and satellite.

For interest in developing a partnership with PR Newswire, please email:

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire's industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire

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SOURCE: PR Newswire Association LLC

CONTACT: Media, Rachel Meranus, Vice President, Public Relations, PR
Newswire, +1-201-360-6776,