TSEA Announces Strategic Alliance With PR Newswire
Members will enjoy valuable services at discounted rates

The Trade Show Exhibitors Association (TSEA) is pleased to announce that PR Newswire, the global leader in news and information distribution services, is now the official marketing communications partner for TSEA. As part of this agreement, association members will be eligible for a complimentary year of membership with PR Newswire, plus 10% off the next domestic press release that they issue. To take advantage of this special offer, association members should contact PR Newswire via email at tradeshow@prnewswire.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"We are very excited about our strategic alliance with PR Newswire," said TSEA President and CEO Margit Weisgal. "The generous membership and service discounts should be a strong incentive for our members to utilize PR Newswire's vast array of services."

About TSEA

Since 1967, TSEA has been providing knowledge to marketing and management professionals who use exhibits, events and face-to-face marketing to promote and sell their products, as well as to those who supply them with products and services. Members benefit from access to education, networking, resources, advocacy and member-only discounts on products and services that all exhibit and event professionals use. TSEA is headquartered in Chicago, Illinois, and regional chapters exist throughout the United States and Canada. For more information, please visit www.tsea.org.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

  Contact:        David Brull         Rachel Meranus
                  TSEA                PR Newswire
                  312.949.5795        201.360.6776

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC

CONTACT: David Brull of TSEA, +1-312-949-5795; or Rachel Meranus of PR
Newswire, +1-201-360-6776, rachel.meranus@prnewswire.com