PRSA Charlotte Chapter to Host Presentation on Maximizing Multicultural Initiatives Featuring PR Newswire Multicultural Marketing Expert, Christine Clavijo-Kish

In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Charlotte Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development presentation on maximizing multicultural initiatives on Wednesday, March 25th at Byron's South End in Charlotte.


The dynamic presentation will feature Christine Clavijo-Kish, Senior Vice President of Multicultural Markets, PR Newswire, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of a national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.

Clavijo-Kish has spent more than 10 years as a public relations and marketing practitioner and an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets.

  Topics will include:
  --  Key facts and figures about the U.S. Hispanic, African American and
      U.S. Asian markets
  --  Top trends in multicultural/ethnic public relations
  --  Common mistakes that marketers make in targeted multicultural or
      integrated campaigns
  --  Means by which ethnic groups are driving the Web 2.0 era and the
      dynamics that each segment brings to online communications
  --  Similarities and differences in media preferences among the different
      ethnic groups
  --  Key ingredients of an effective multicultural marketing program

  Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009" -- featuring Christine Clavijo-Kish is Senior Vice President of Multicultural Markets, PR Newswire

  Wednesday, March 25

  Time: 11:30 AM - 1:00 PM

  Location: Byron's South End 101 W. Worthington Ave. Suite 110
  Charlotte, NC 28203

  Cost: Members, $22, Non-Member, $29, Student, $15

  For more information and to RSVP, please contact Kim Counts at
  (704) 889-8844, or e-mail

  Register Using The Link Below:

  About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire's industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire, +1-201-360-6776 or

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus of PR Newswire, +1-201-360-6776,; or Kim Counts, for PRSA, +1-704-889-8844,