PR Newswire will host a free webinar on March 25 entitled "How PR Can Build More Powerful Brands in Today's Economic Downturn," it was announced today.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/37579/

  (Photo: http://www.newscom.com/cgi-bin/prnh/20090323/NY87115)

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Savvy organizations have used downturns to gain ground over their competitors. Leading branding experts, Jeff Cannon, Paul Kurnit and Neale Martin, will share their insights and proven strategies on how to uncover the promotional opportunities hidden in an economic downturn, implement new tactics and leverage high-power, low-cost communication channels. Attendees will learn how to maximize mindshare during these difficult times, and how to defend or even expand the marketing and communications budget.

  Moderator:
  Sarah Skerik, Vice President, Distribution Services, PR Newswire

  Panelists:

Jeff Cannon, President, The Cannon Group & Author of Make Your Website Work for You

Paul Kurnit, Pace University Marketing and Advertising Professor, President of PS Insights & Experienced Consultant

  Neale Martin, Author of Habit: The 95% of Behavior Marketers Ignore
  Register for PR Newswire's FREE webinar now.

  About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire
  rachel.meranus@prnewswire.com
  +1.201.360.6776

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SOURCE: PR Newswire