PR Newswire to Host an In-Depth Panel on Multicultural PR in a Changing Society

In a historic year with a new president who symbolizes the growing diversity of our nation, multicultural communications have become a significant area of focus for many companies and organizations, as well as the government. PR Newswire is hosting an in-depth, panel presentation on maximizing multicultural initiatives in a changing society on Thursday, April 23rd at the National Press Club.

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The dynamic panel will feature Dr. Rochelle Ford, David Duckenfield, & Carla Coolman, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of a national tour entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009," which is traveling to various PRSA chapters throughout the country.

  Topics will include:
  --  How should your public relations and diversity initiatives be adapted
      to connect with multicultural audiences?
  --  What are some top tips for effectively working with Hispanic, African
      American and U.S. Asian media?
  --  What are some of the key similarities and differences about working
      with these media?
  --  What are multicultural audiences doing in this quickly-evolving area
      of communication?
  --  Will the diversity of the new administration prompt federal agencies
      to have a more multicultural approach to their communications efforts?

  Event Details

"The Inauguration of a New Age: Multicultural PR in a Changing Society" - featuring Dr. Rochelle Ford, David Duckenfield, & Carla Coolman with Manny Ruiz serving as moderator.

Thursday, April 23

Time: Registration and Networking: 8:30 AM - 9:00 AM Program: 9:00 AM - 10:30 AM

Location: National Press Club - Holeman Lounge - Floor - 529 14th Street NW (14th & F Streets) Washington, DC 20045

Cost: PR Newswire Members, Complimentary

For more information and to RSVP, please contact David Korvah at 866-290-9691, or e-mail

  Register Using The Link Below:

  About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire's industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus, PR Newswire, +1-201-360-6776,