MultiVu has launched the Global Digital Center, a new digital archive that makes content such as videos, photos, audio and logos easily available to media around the world.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
  (Logo:  http://www.newscom.com/cgi-bin/prnh/20090420/NY01337LOGO-b )

What: MultiVu's Global Digital Center enables journalists to view and download rich and engaging multimedia content from leading companies, non-profit organizations, governmental agencies and other organizations across all industries, including healthcare, entertainment and technology. Journalists can visit the Global Digital Center to browse the latest content, use a keyword search to find specific content or can choose to receive an advisory each time new content is uploaded.

Journalists can view, rate and comment on much of Digital Center's content. Additionally, the Global Digital Center includes social media tags, an "email to a friend" option, and code for embedding video in a webpage, facilitating easy sharing. Embed code makes it easier for journalists to add video or photos to blogs or social network profiles.

How to Download Content: Journalists can access the Global Digital Center content by logging on to http://thedigitalcenter.com/ directly, or by going to PR Newswire for Journalists (PRNJ) and selecting the Digital Archive tab or by visiting and using their PRNJ login and password. Journalists who are not PRNJ members can register to access content via the following website. The Global Digital Center content can be downloaded in multiple formats that cater to journalists in the US and internationally, including MPEG-2 and MPEG-4 downloadable files, NTSC and PAL, and SD and HD.

Journalists can download content by selecting an individual asset and choosing their desired download format. The Digital Center also includes an "add to cart" option, which enables journalists to select multiple photos or videos to download together.

The Global Digital Center includes video, photo and multimedia content from all organizations who use MultiVu's Multimedia News Release, a single platform that combines video, audio, text and multimedia content for distribution to media and consumer audiences. Other content found within the Global Digital Center includes video from MultiVu's customers' personal Digital Center archives.

  For additional information, contact digitalcenter@multivu.com.

  About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

  Media Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire
  rachel.meranus@prnewswire.com
  +1-201-360-6776

  /PR Newswire -- May 6/

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Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
http://www.newscom.com/cgi-bin/prnh/20090420/NY01337LOGO-b
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC