Photo: MultiVu Appoints Missy Gartner to Spearhead Business Development and Customer Integration for New Multimedia Asset Management and Distribution Platform

MultiVu, PR Newswire's multimedia video production division, announced today the appointment of Missy Gartner to the position of National Account Manager. Ms. Gartner will be responsible for introducing The Digital Center, a state-of-the art multimedia and video archive, and asset management and distribution platform, to current and prospective clients.

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Ms. Gartner has significant experience in the digital media space, most recently working as Strategic Account Manager for The FeedRoom, where she managed media clients including U.S. News & World Report, Conde Nast, and The New York Times. She began her career in digital media at The NewsMarket as a Multimedia Consultant and Project Manager, later moving to NBC Universal where she managed content distribution for iVillage.

As National Account Manager, Ms. Gartner will tap her experience launching online video distribution solutions for Fortune 500 companies, NGO's and government organizations such as Google, General Motors, AstraZeneca, the American Lung Association, and the US Department of State, to expand customer relationships and increase customer satisfaction for The Digital Center, as well as provide product support.

"Missy's significant experience in this industry will help us introduce The Digital Center to the marketplace, while her expertise will help our customers take full advantage of its numerous unique attributes," said Todd Grossman, vice president, Sales and Client Services, MultiVu. "Multimedia and video will soon be the primary way in which organizations connect and engage with their audiences, and the Digital Center provides an easily accessible portal to archive, manage and share this type of information with a breadth and depth that is unparalleled in the industry."

Ms. Gartner commented, "I've worked directly with what many consider to be the industry's leading online video storage systems, and MultiVu's new Digital Center's archiving, asset storage and distribution capabilities far exceed any I've seen. The platform is extremely user friendly, and users can archive assets such as videos, photos and logos, and instantaneously disseminate this content, 24/7, to media and consumer audiences around the world."

Unique to The Digital Center is the ability to distribute video and multimedia content to PR Newswire's vast media network and to the members of PR Newswire for Journalists, a media-only website with reporters and bloggers from more than 27,000 media organizations. Further, in addition to providing the ability to download content in multiple formats that cater to journalists in the US and internationally, The Digital Center also offers a variety of public and password-protected distribution channels, including streaming preview and direct download capabilities for pre-screened and registered media, bloggers and websites.

The Digital Center promotes direct, one-on-one engagement through an optional comment and rating system that enables consumer and media to provide feedback on videos and other promotional materials. The Digital Center also offers reporting and tracking capabilities, such as the number of hits a video receives and demographic information on individuals who download full digital files.

To find out more about The Digital Center, contact

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

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SOURCE: PR Newswire

CONTACT: Rachel Meranus, Vice President, Public Relations of PR
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