PR Newswire today announced that technology and media expert, James A. King, has joined the company as a Senior Vice President.

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Mr. King will oversee a team, including Director of Audience Development, Victoria Harres, who will be responsible for spearheading initiatives to expand the reach of PR Newswire's customers' content through the enhancement of services such as PR Newswire for Journalists, the industry's leading media-only Web site, and ProfNet, the foremost media and expert network.

"Jim will help us better leverage our industry-leading services and platforms to promote greater dialogue and engagement between our customers and their audiences," said Ninan Chacko, chief executive officer, PR Newswire. "Jim's experience and expertise as a visionary thinker, entrepreneur, technologist and corporate team leader are precisely the qualities that are needed to take some of these key initiatives to the next level."

Mr. King commented, "PR Newswire has led the communications industry in bringing new tools to market that help professional communicators reach new audiences and help these audiences connect with content that is relevant to them. I am excited to join the PR Newswire team to further drive this initiative and to help the company maintain the distinction it has earned as the industry leader in communications services."

Most recently, Mr. King was the co-founder and CEO of GlooMedia, Inc., a technology and media solutions company that transforms digital and analog media into consumer mobile ecommerce and Web 2.0 shopping experiences. As CEO, Mr. King was responsible for building the foundation of the company, establishing its corporate strategy, and developing its patent pending video indexing and tagging technologies. Prior to launching GlooMedia, Mr. King was the Global CIO/CTO and Senior Vice President at Brightpoint, Inc., a $3.5 billion wireless solutions, logistics, and distribution company. While at Brightpoint, Mr. King managed the company's 100+ person technology team and was responsible for all operational infrastructure, including systems development, help desk, desktops, and networks, as well as new product development.

Mr. King's distinguished career also includes leadership positions at McGraw-Hill Companies, Microsoft Corporation, and Reed Elsevier plc and LexisNexis. During his tenure at McGraw-Hill, Mr. King held the positions of CIO and Senior Vice-President of Business Operations. His duties included managing an annual budget of $70+ Million and a staff of over 400 associates, and leading all product management and development teams in delivering software services, ecommerce platforms, and online products for the company. As Director, Business and Technology Strategy for Microsoft, Mr. King provided internal leadership and external communications for the company's Business Productivity Group, representing Office, Exchange, and other key products. As both Chief Technologist/CTO for Reed Elsevier plc and Vice President, Strategy and Business Development at Reed Elsevier and LexisNexis, Mr. King was charged with providing vision, strategy, and tactical planning for Reed Elsevier's Internet directions and for NEXIS, a $440 million division of LexisNexis.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

  Press Contact:
  Rachel Meranus
  Vice President, Public Relations
  PR Newswire
  +1.201.360.6776
  rachel.meranus@prnewswire.com

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SOURCE: PR Newswire