PR Newswire, the global leader in innovative communications and marketing services, will host four educational events during the month of September on the latest opportunities and advances available to PR professionals and marketers to extend their brands and communicate with key audience groups.

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"A core mission at PR Newswire is to ensure that our customers remain at the forefront of the communications industry, whether it's via the introduction of new tools and services or through the organization of interactive educational events," said Rachel Meranus, vice president, Public Relations, PR Newswire. "Our September schedule offers communicators a host of opportunities to enhance their marketing and communications efforts, from targeting emerging demographic groups to leveraging social media to support business and public relations objectives."

  "Hola?!" - Are Hispanic Media Paying Attention?
  --  Date & Time:  Wednesday, September 2, 2009; 1:00 PM, ET (10:00 AM, PT)
  --  Expected duration:  60 minutes

  --  Registration & Access :  All interested parties must register via
      http://video.webcasts.com/events/prmv001/31984 to participate

In recognition of Hispanic Heritage Month, (Sept. 15 - Oct. 15), PR Newswire and Hispanic PR Wire will present a panel discussion of leading Hispanic journalists and influencers to discuss the issues of greatest relevance to the Hispanic media and how marketers can best maximize key topics and trends to build awareness among Hispanic audiences.

  Reaching the Middle Kingdom: Extending Your Brand in China
  --  Date & Time:  Tuesday, September 15, 2009; 11:00 AM, ET (8:00 AM, PT)
  --  Expected duration: 45 minutes

  --  Registration & Access:  All interested parties must register via
      http://video.webcasts.com/events/prmv001/32004 to participate

Today, China's middle class - numbering more than 250 million in 2008 - is one of the fastest growing in the world, with high purchasing power and a willingness to spend on foreign brands. PR Newswire's esteemed China experts, Yujie Chen and John Williams, will lead an interactive discussion on best practices in communicating with this growing and influential market and ways in which companies should tell their stories to connect with this burgeoning middle class.

  B2B Social Communications: Case Studies & Roundtables
  --  Date:  Wednesday, September 16, 2009; 8:00 AM - 1:00 PM, ET
  --  Location:  CUNY Graduate Center; 365 Fifth Avenue; New York, NY 10016
  --  Fee: $195; Use promo code PRN before September 1st to receive a
      discounted registration rate of $175.

  --  Registration: To register for this event and obtain more information
      on featured case studies and roundtables, click here.
      (http://www.bdionline.com/b2bsocialcommunications.html)

B2B communicators and marketers are increasingly embracing social media to achieve business objectives. This half-day conference, sponsored by PR Newswire, will feature top B2B case studies from leading organizations and will include interactive roundtable discussion groups on specific topics related to B2B social communications.

Covering the Bases to Successful Communications: Integrating Your MediaRoom and Social Media Strategy

  --  Date & Time:  Wednesday, September 23, 2009; 1:00 PM, ET (10:00 AM,
      PT)
  --  Expected duration: 45 minutes

  --  Registration & Access:  All interested parties must register via
      http://video.webcasts.com/events/prmv001/31994  to participate

Social networks present both a challenge and opportunity for communications professionals. In this free webinar from PR Newswire, participants will learn how to integrate traditional communications strategies with social media tactics to give your organization's message additional visibility and foster interaction with your target audiences.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

Media Contact: Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

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SOURCE: PR Newswire Association LLC