PR Newswire expanded its industry-leading multicultural communications product offering today with Hispanic Microlists, a new tool to help marketing and communications professionals communicate more efficiently and effectively with U.S. Hispanic audiences through targeted distribution.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20090921/NY78980 )

  (Logo:   http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"By extending our popular Microlists to U.S. Hispanic audiences, we are providing marketing and communications professionals with the power to target their communications specifically to those in the U.S. Hispanic community who will be most interested in their news," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets/Products, PR Newswire. "According to The Selig Center for Economic Growth at the University of Georgia, U.S. Hispanic purchasing power is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate. For businesses of all sizes, a key to capitalizing on this opportunity is ensuring that one's marketing and communications efforts reach their intended audiences within the Hispanic community. This is the precise advantage that Hispanic Microlists offer, and when combined with our full suite of tools and services, provides communicators with an unmatched platform for engaging this dynamic and increasingly influential audience group."

Hispanic Microlists feature 17 different categories, including Business & Finance, Fashion & Beauty, Entertainment, and Government & Politics, and consist of contacts from PR Newswire's industry-leading Hispanic PR Wire media database, which boasts more than 7,500 journalists and 2,900 media outlets catering to the Hispanic community. PR Newswire clients can add a Hispanic Microlist to any PR Newswire distribution -- including domestic and global distributions.

The launch of Hispanic Microlists builds on PR Newswire's ongoing effort to deliver a comprehensive suite of communications tools and services that enable communicators to engage and interact with the largest and fastest growing minority group in the U.S. PR Newswire's industry-leading resources for communicating with U.S. Hispanic audiences include: Hispanic PR Wire, the leading news distribution service to reach Hispanic media and opinion leaders; Hispanic Digital Network, the nation's first and largest internet advertising network of U.S. Hispanic local media; and MultiVu Latino, which offers a full suite of media solutions for television, radio and the Internet targeted at the U.S. Hispanic market.

For more information on the Hispanic Microlists and Hispanic PR Wire services, please contact Multicultural@prnewswire.com

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

Media Contacts:

Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
http://www.newscom.com/cgi-bin/prnh/20090921/NY78980
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC