PR Newswire announced today that Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire, will participate in a panel at Multichannel's Seventh Annual Hispanic Television Summit 2009, the signature annual conference for industry-influencers and leaders involved in the business of television and digital video targeted to the U.S. Hispanic and Latin American audiences.

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Ms. Clavijo-Kish will be speaking on The Top Marketers panel, "How the Marketing Leaders Are Reaching Hispanics," on Wednesday, Sept. 23, 2009 at 4:00 p.m., ET at the Marriott Marquis Times Square, New York. The panel will feature top executives from networks, pay TV and multimedia communications for a conversation about the costs and rewards of "selling digital video" to Hispanic consumers.

"Online video has quickly grown to become an essential communications vehicle for reaching the Hispanic population as it has proven invaluable in connecting with a wide array of economic and social audiences," remarked Clavijo-Kish. "With the growing availability of tools and services specifically designed to create and disseminate video for the Hispanic community, including the Interactivo Multimedia News Release, businesses and organizations have seized upon the opportunity to leverage online video for building brands, launching products or simply making an impression with this dynamic demographic group."

Cristy's participation in Multichannel's Hispanic Television Summit exemplifies PR Newswire's ongoing effort to deliver a comprehensive suite of communications tools and strategies that enable communicators to engage and interact with the largest and fastest growing minority group in the U.S. PR Newswire's industry-leading resources for communicating with U.S. Hispanic audiences include: Hispanic PR Wire, the leading news distribution service to reach Hispanic media; ProfNet en Espanol, a free service that connects busy reporters with knowledgeable Spanish-speaking sources; and Hispanic Digital Network, the nation's first and largest internet advertising network of U.S. Hispanic local media.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

Media Contact: Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

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SOURCE: PR Newswire Association LLC