PR Newswire has extended its industry-leading expert network to the Spanish-speaking media and communications industry with the launch today of ProfNet en Espanol, creating a forum for journalists, communications professionals and experts to connect and engage.
To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/prnewswire/41581/
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
"ProfNet has been the gold standard since 1994 in enabling communications professionals to build relationships with reporters and helping the media community find sources for articles and TV segments," said Jessica Alas, media relations director, Hispanic PR Wire, a division of PR Newswire. "In launching ProfNet en Espanol, we are extending this industry-leading product to the thousands of Spanish-language media and communications professionals in the U.S., to help them forge the same relationships that have resulted in countless articles and opportunities for their English-speaking counterparts."
For communications professionals, ProfNet en Espanol provides access to the approximately 5,000 Spanish-language media contacts on Hispanic PR Wire's press list, who are looking for sources for articles, interviews and discussions. The "avisos," or queries, enable Spanish speaking communicators to liaise directly with reporters about an opportunity.
"I am excited about the idea of ProfNet en Espanol because it will be an enormous help. One always needs to get in touch with experts to get an informed opinion for articles and ProfNet is famous for providing trustworthy sources; the fact that now we'll have Spanish-speaking experts available will not only save us the time that we spent translating their quotes, but it'll also guarantee access to professionals who are familiar with the Spanish-speaking market," Cristina Mella, founder of Latino Living; www.cristinamella.com
ProfNet en Espanol will help marketing and communications professionals reach the 35 million U.S. residents who speak Spanish at home. ProfNet en Espanol users can proactively take advantage of expert alerts, as well as hot topics on timely news topics.
"ProfNet en Espanol provides our clients with a powerful new tool to help increase their exposure by enabling them to market expert contacts to thousands of qualified media sources seeking commentary for articles, books or speaking engagements," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire. "For the Spanish-language media, ProfNet en Espanol is a boon for their reporting and thought leadership needs as the system provides a direct and efficient gateway for connecting with expert sources on a host of topics and industry issues."
For more information on ProfNet en Espanol, please contact
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.
Press Contact: -------------- Rachel Meranus Vice President, Public Relations PR Newswire +1.201.360.6776rachel.meranus@prnewswire.com
First Call Analyst:
FCMN Contact:
SOURCE: PR Newswire Association LLC
CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire,
+1-201-360-6776,
Web Site: http://www.prnewswire.com/