PR Newswire announced today that Dalia Paratore-Salazar, Director, Multicultural Markets, will participate on a panel at NHEO Forum Atlanta 2010, an annual event organized by the National Hispanic Entrepreneurs Organization (NHEO.ORG) intended to foster collaboration and the exchange of ideas amongst Hispanic entrepreneurs, social innovators, academia, executives, students, and policymakers.

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Ms. Paratore-Salazar will be speaking on a keynote panel, "A Meeting of Minds," on Friday, April 2, 2010 at 5:30 p.m., ET at the Goizueta Business School, Emory University in Atlanta, GA. The forum will feature top executives and thought leaders from a variety of businesses and industries, and will be hosted by Francesca Maxime, host of "Currents," a New York-based daily newsmagazine, and Gabriela Frias, a business anchor for CNN en Espanol and host of the network's personal finance show, En Effectivo.

"The Hispanic community is one of the fastest growing markets in the U.S., so it's no surprise that companies across the country and around the world are eager to leverage the opportunity," remarked Paratore-Salazar. "However, in order to have success, companies must learn to position their products and services in a language and style that truly resonates with the Hispanic market. NHEO Forum Atlanta 2010 provides an ideal opportunity to educate business leaders and entrepreneurs on the best practices and opportunities available for reaching this vibrant and increasingly influential audience group."

Dalia's participation in NHEO Forum Atlanta 2010 is an extension of PR Newswire's continuing effort to deliver a comprehensive suite of communications tools and strategies that enable communicators to engage and interact with the largest and fastest growing minority group in the U.S. PR Newswire's industry-leading resources for communicating with U.S. Hispanic audiences include: Hispanic PR Wire, the leading news distribution service to reach Hispanic media and opinion leaders; Hispanic Digital Network, the nation's first and largest internet advertising network of U.S. Hispanic local media; and MultiVu Latino, which offers a full suite of media solutions for television, radio and the Internet targeted at the U.S. Hispanic market.

"There are more than 3 million Hispanic-owned businesses in the United States that generate nearly $400 billion in annual spending. This is a great opportunity to work towards building the next generation of strong entrepreneurs," says Founder and CEO of NHEO.ORG Juan Pablo Giometti. "We are on a mission to inspire entrepreneurial culture, and the Atlanta Forum 2010 will bring us another step closer to that goal."

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