PR Newswire announced today that Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets, PR Newswire, will be a featured speaker at The Multicultural Social Communications Leadership Forum, an exclusive invitation-only program designed to explore the intersection of social media and multicultural marketing.

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The event, hosted by the Business Development Institute, will take place from 8:30 p.m. to 12:30 p.m., ET at New York University Midtown Campus, 11 West 42nd Street, New York, NY. To learn more about The Multicultural Social Communications Leadership Forum or to register for the event, please visit http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=965cd63a-6d7d-4df1-8835-b785 b9096290

As one of the main presenters, Cristy will speak to the opportunities and challenges that the convergence of multicultural marketing and social media offer to communicators, marketers and entrepreneurs around the world. Topics to be discussed include:

  --  What is the difference between using social media for multicultural
      marketing and communications vs. general market marketing and
      communications?
  --  How do you deal with the cultural issues and language challenges when
      creating and implementing multicultural social campaigns?
  --  What are the best technologies/tools to help you listen, monitor, and
      engage specific cultures, ethnicities and groups via social
      media/social networking?

"Social media and multicultural marketing are very similar disciplines in that both require a deep understanding of one's target audience and a willingness to be an engaged participant in the conversation," remarked Clavijo-Kish. "As such, understanding how and when to integrate social media into a multicultural campaign is becoming a valuable knowledge-set for marketers and communicators that are looking to extend the impact of marketing, brand-building and public relations efforts."

PR Newswire currently features the communication industry's most comprehensive suite of tools and services for engaging and interacting with multicultural audiences. Among its leading resources, PR Newswire offers targeted news circuits for reaching Hispanic, African American, Asian American and Native American media in the U.S.; multimedia news releases designed specifically for Hispanic (Interactivo MNR) and African American (Urban MNR) audiences; ProfNet en Espanol; and MultiVu Latino, a full suite of media solutions for television, radio and the Internet targeted at the U.S. Hispanic market.

About MultiVu™

MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

  Media Contacts:
  Rachel Meranus, Vice President, Communications, PR Newswire at
   +1.201.360.6776 or rachel.meranus@prnewswire.com

First Call Analyst:
FCMN Contact:

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SOURCE: PR Newswire Association LLC