The Hispanic Public Relations Association (HPRA), the Word of Mouth Marketing Association (WOMMA) and the Hispanic PR Blog are uniting to launch a series of free national monthly webinars about Hispanic social media marketing best practices starting this month.

Co-sponsored by PR Newswire, the Hispanic Social Media Insights Webinars series feature an all-star line up of industry speakers and are specifically geared to brand managers at corporations, government and non-profit agencies.

The Hispanic Social Media Insights series kicks off September 29 with "Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics." Confirmed speakers include Ada Luz Restrepo, Analyst, Spanish User Operations at Facebook, Lance Rios, Founder of the Being Latino Facebook Group and a Fortune 500 marketing executive that is to be announced. Manny Ruiz, publisher of the Hispanic PR Blog will moderate the session. (To register for this webinar go to https://www3.gotomeeting.com/register/574153894).

  Upcoming webinars include:

  --  Meet the Mamis: A Roundtable with the Nation's Leading 'Mami Bloggers'
      - October 13.
  --  Best Practices on Measuring Hispanic Social Media Campaigns - November
      10.
  --  The Do's and Don'ts of Developing Your Hispanic Web Site in the Age of
      Social Media - December 8.

All the webinars are a complement to the official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate "How To" guide for Hispanic social media marketers released earlier this summer. The attractive, 56-page guide was produced by the Hispanic PR Blog in partnership with HPRA and WOMMA. To get a free copy of the guide go to www.hispanicprblog.com/hispanicize. A Facebook Fan for the Hispanic PR Blog devoted to news and insights about Hispanic social media and PR is also available at www.facebook.com/hprblog.

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Word of Mouth Marketing Association (WOMMA)

WOMMA, http://womma.org/, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining "best practices" for the industry.

About the Hispanic PR Blog

Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry's top source for news and views focused on Hispanic social media and PR marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more. Hispanic Media Trainers, LLC, is the parent company of the annual Hispanic PR & Social Media Conference. You can follow the Hispanic PR Blog on its Facebook Fan Page at http://www.facebook.com/hprblog or on Twitter @HispanicPR.

  Contact:
  Hispanic PR Blog
  Angela Sustaita-Ruiz
  305-321-5002
  info@hispanicprblog.com

  Hispanic Public Relations Association
  Lourdes Rodriguez
  626-403-3200, ext. 211
  lourdes@vpepr.com

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SOURCE: Hispanic PR Blog; Hispanic Public Relations Association