NEW YORK, May 17, 2011 /PRNewswire/ -- PR Newswire, the leader of innovative marketing and communication solutions, today announced the launch of Social Engagement Tools for Facebook that enable simple integration of custom Facebook pages to bolster PR and marketing strategies that drive audience engagement through the popular social network.
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The user-friendly tools empower organizations to efficiently enhance their Facebook presence, engage with their existing fan base and capture new fans through the channel the fans most frequently seek information. By designing custom tabs to highlight specific campaigns and products, organizations can share targeted, fan-only multimedia content and conduct special promotions and interactive polling, creating a more in-depth and influential brand experience for their audience in one convenient dashboard. Furthermore, PR Newswire's suite of engagement tools seamlessly integrates with the platform, helping create cohesion among all communication efforts.
"Maintaining relevant engagement and consistent communication across multiple social channels can pose a challenge to a busy communications professional, yet is vital to a marketing and PR campaign strategy," said Ken Dowell, executive vice president, Audience Development, PR Newswire. "The new Social Engagement Tools for Facebook offer a wide array of innovative and interactive features to leverage dynamic content and drive demand, awareness and opportunity, but also integrate multiple content applications helping to ensure cross-channel consistency in communications."
Additional features include automatic posting of news releases, Twitter feeds and other multimedia assets to easily provide fresh data, as well as the ability for organizations to monitor and measure conversation and feedback on their Facebook page through monitoring tools and analytics. PR Newswire will service the initial set up and integration of the Facebook page and provides user-friendly tools so maintaining and updating content is easy to manage and does not require the support of IT. For more information, contact fbsolutions@prnewswire.com.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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