NEW YORK, July 19, 2011 /PRNewswire/ -- PR Newswire invites you to join an interactive webinar on Wednesday, July 20, 2011 at 1pm EDT that will offer best practices and tips for creating and using multimedia in social media and search engines, as well as unique techniques to differentiate your content and capture the attention of your audience.  

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

Data shows that the use of multimedia content in press releases generates more visibility and drives greater interaction than text press releases.  PR Newswire's free webinar, Visual PR: Gain Greater Visibility through Multimedia, will explore creative ways through which communicators are producing videos on tight budgets, quickly telling their stories using infographics and utilizing digital platforms to distribute their content.

For more information and to register, click here

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

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