PR Newswire Case Study Outlines the Benefits of Adding News Release Distribution to Small Business Marketing Plans
One company's story showcasing how the use of a news release increased online visibility and garnered earned media coverage
PR Newswire
NEW YORK

NEW YORK, Aug. 17, 2011 /PRNewswire/ -- Small business owners are progressively more focused on increasing online visibility for their businesses while working within the constraints of limited marketing resources and smaller budgets than their larger competitors.

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Today, PR Newswire has released a new case study demonstrating how news release distribution can bring a small business greater visibility, both online and with the media. The case study can be found at PR Newswire's online resource for small businesses, PR Toolkit.

To read the full case study, click here.

PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC