NEW YORK, Oct. 11, 2011 /PRNewswire/ -- As small businesses seek increased online visibility, brand recognition in the marketplace, and engagement with new audiences, an online newsroom complete with current, newsworthy press releases and informative content is imperative. Not only will it help ensure that information is readily available to new and existing customers as well as investors and influencers, but a dynamic, optimized newsroom can also strengthen SEO efforts and give business owners a leg up above the competition.

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A newly published article on the PR Toolkit, PR Newswire's online resource for small businesses, explores why a unique, online news space provides an opportunity for small businesses to impact the greater online community, as well as describes the types of content that should be included in a small business news section.

To access the article, click here.

PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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