NEW YORK, Oct. 20, 2011 /PRNewswire/ -- PR Newswire & HubSpot have partnered to present a complimentary webinar on November 1st at 1 p.m. ET that will examine the growing influence of the press release in today's world of lead generation and inbound marketing.

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

During this 60 minute webinar, "The Science of Press Releases," PR Newswire's Vice President of Social Media, Sarah Skerik, will moderate a conversation with HubSpot's social media scientist, Dan Zarrella, and share never-before-seen information that will teach you how to craft memorable and effective press releases to successfully promote a brand online, target the right audiences and generate new leads.  Using data culled from hundreds of thousands of press releases provided by PR Newswire, Skerik & Zarrella will teach scientific lessons focused on writing headlines, optimized body copies and links that will have the greatest impact on future marketing and pr campaigns that deliver tangible results.

To learn more and to register, click here.  Follow #prsci to join the conversation now and pose questions during the live webinar.

As an industry thought leader, PR Newswire regularly participates in events aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends, strategies and tactics necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire