NEW YORK, Nov. 4, 2011 /PRNewswire/ -- For a brand or corporation, branding, messaging and engagement are all underlying components of marketing – all of which can be facilitated through social media venues if planned and executed intelligently.  

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Through the informative stories of three leading companies, PR Newswire's new white paper, "Mastering Marketing in Social Media," shares the value -- and the challenges -- of developing and evolving purposeful social media marketing strategies in a world where few best practices are firmly established.  More specifically, the white paper highlights the core principle of actively 'listening' to key audiences and discusses how feedback can guide critical business decisions, why educating key stakeholders about social practices is of prime importance and how to drive tangible results through interesting, brand-generated content.  

For more information, download the complete white paper here.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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