NEW YORK, March 21, 2012 /PRNewswire/ -- PR Newswire invites you to join an informative webinar, The PR Multiplier Effect that will examine how organizations leverage social media in ways that set intersecting media spheres in motion, maximize your brand's influence and earn a little media along the way.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Scheduled for Wednesday, April 11, 2012 at 1 pm EDT, the webinar will feature Steve Rubel, Executive Vice President of Global Strategy and Insights for Edelman, as well as Andy Cutler, President and Founder of Cutler & Company. They will lead a conversation that will address topics such as identifying one's prime audiences, engaging a diverse range of big and small influencers and turning owned media into earned media.

Special Offer: Attendees will receive a complimentary copy of the PR Newswire White Paper, "Modern PR: The Art & Science of Integrated Media Influence" which discusses today's fastest growing sphere of influence – social media – with an eye toward its role in integrated PR strategy.

For more information and to register, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Rachel Meranus
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PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
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PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

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