NEW YORK, March 26, 2012 /PRNewswire/ -- A secret to success for marketing and PR pros is successfully using social collaboration – incorporating intelligence and input from social networks – to shape and guide content development. The efforts brands commit to building social collaboration as part of the content strategy can pay rich dividends. Today on Beyond PR, we take the concept of agile engagement for brands a step further, and offer five tips for using social collaboration as part of a content development program. Read the full story here: http://blog.prnewswire.com/2012/03/26/5-tips-for-using-social-collaboration-to-inform-your-content-strategy/

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The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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