NEW YORK, May 31, 2012 /PRNewswire/ -- PR Newswire extended the submission deadline for its crowd-sourced eBook to Friday, June 8th, providing an additional week for communications professionals and industry thought leaders to share their expertise and submit chapters on the important topic of social media influence.

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PR Newswire initiated this program to provide the PR and marketing community the opportunity to explore a new outlet for visibility and a unique chance to collaborate with industry peers on an informative content piece that will be widely shared.  The eBook, currently called "The Definitive Guide to Social Influencer Engagement," is designed to be a comprehensive guide on the topic of social media influence, consisting of successful strategies, best practices and advice on how to identify their brands' most valuable influencers and build authentic relationships with them.  By incorporating crowd-sourced content, the eBook will inherently feature a diverse range of perspectives on the topic and help brands define an approach that is most suitable for them.

"There is an enormous community of knowledgeable communication professionals, as well as an abundance of valuable content that is being published every day," said Rachel Meranus, vice president, Marketing & Communications, PR Newswire. "It's a challenge to boost -- or even maintain -- visibility in such an oversaturated, socially-connected environment and we wanted to give our audience the opportunity to contribute to a publication that will be broadly distributed among PR Newswire's extensive network."

The framework of the eBook has been developed, with chapters and key editorial topics defined, ranging from 'The Different Types of Influencers' to 'The Importance of Scoring Systems.'  Contributors may also suggest and create a wildcard chapter that relates to the overarching theme.  Additional program details, a complete table of contents and simplified submission instructions are available on the AGILITY@work website, www.agilitycommunity.com.  

About PR Newswire:

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC