NEW YORK, Sept. 4, 2012 /PRNewswire/ -- As the cornerstone of marketing campaigns, content – in its multitude of formats – is the driver of audience interaction and engagement, but true success in content marketing is powered by an agile communications approach – built on effectively listening to online conversations, targeting of active influencers, creating content based on the insights gleaned and syndicating content that is relevant, compelling and trustworthy on an ongoing basis.
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With this theme as their backdrop, PR Newswire representatives will be available at Content Marketing World 2012 to consult with marketers about their current marketing strategies and discuss the components of the agile approach to content marketing. Furthermore, attendees that pick up a PR Newswire's "Content is King. Get Agile" pin will have the opportunity to win one of four Kindles. Stop by PR Newswire's booth, Booth #1, to learn more.
Content Marketing World, hosted by the Content Marketing Institute, is the largest gathering of content marketing professionals in the world. The conference, which will be held September 4th through 6th at the Columbus Convention Center in Columbus, Ohio, will bring together over 1,000 marketing and PR professionals from over 20 different countries to hear from leading thought leaders from IBM, Kraft, Google and even TV Personality Jack Hanna.
PR Newswire's Global Director of Emerging Media, Michael Pranikoff, will address participants on Thursday, September 6th, from 3:05 to 3:50 pm. During his presentation, entitled "The 3 Super S's for Successful Content Marketing: Syndication, Search & Social," Michael will delve into the importance of search engine visibility, social media and the syndication of content and how organizations can integrate the three to strengthen the visibility and engagement of their brand, product, or message with their intended audiences.
"Search and Social are continuing their rapid pace of evolution, and part of that evolution is syndication," said Pranikoff. "We can't just tell stories and hope that people will pass them along. We have to give the content that we are creating the best opportunity to be seen, heard and interacted with - and this is the reason for such a tight connection between syndication, search and social media."
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About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com
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