NEW YORK, Sept. 6, 2012 /PRNewswire/ -- As the demand on companies for original, branded content intensifies, the greater the opportunity there is for PR, marketing and digital agencies to support their clients' content marketing needs and provide a range of content services that facilitate the broader communications strategy.

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Steve Lazuka, founder of the Zerys Content Marketplace and Zerys for Agencies, offers advice for agencies looking to become valuable content partners.  In an article on PR Newswire's PR Toolkit, "The Agency Race for Content Services," Lazuka discusses best practices covering initial strategy assessment to pricing to content distribution.  He reiterates that agencies must remain competitive in the market, but must also tailor their approach to meet their clients' individual needs; balancing quality, volume and value for each of them.  So too, when small businesses are evaluating agencies to help them meet the demands for content, they should seek one that will remain flexible, patient and considerate of the inherent challenges of smaller budgets, limited resources and growing pains. 

To read the full article, visit http://bit.ly/RGA9cV.

PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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