PR Newswire and Business Development Institute to Host Chicago Integrated Communications Forum Focused on the Latest Trends to Power Social Communications
September 19th event brings together thought leaders from Jive Software, Word of Mouth Marketing Association, Chrysler Group LLC, CoryWest Media and Allscripts
PR Newswire
NEW YORK

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Developing and maintaining a social communications plan that works in accordance with a broader marketing and customer service program is a valuable way for brands and organizations to build relationships and engage with their key audiences. 

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

(Photo: http://photos.prnewswire.com/prnh/20060301/NYWV001-a

This concept will be explored during PR Newswire & Business Development Institute's upcoming event, Chicago Integrated Communications Forum on September 19th at 8:30 a.m. CT.  Presenters will showcase examples of ways to efficiently monitor for industry trends, identify social influencers, utilize content to attract new customers, and leverage organizational thought leadership data to power your social communications strategy.

The conversation will be led by the following presenters:

Tim Albright, Senior Director of Community Strategy, Jive Software
Suzanne Fanning
, President, Word of Mouth Marketing Association
Ed Garsten
, Head, Electronic Communication, Chrysler Group LLC
Amanda Mitchell
, Director, Client Office, Allscripts
Barbara Rozgonyi, Founder, Social Media Club Chicago & Principal, CoryWest Media, LLC
Sarah Skerik, Vice President, Social Media, PR Newswire

For more information and to register for the event, click here.  Enter promo code PRN for a special discounted price from PR Newswire.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute

Business Development Institute (BDI) (http://bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at www.twitter.com/bdionline.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

 

SOURCE PR Newswire Association LLC