Improving small business customer service through social media
The fourth in a series of PR Newswire articles looks at social media platforms fitting for managing customer service needs
PR Newswire
NEW YORK

NEW YORK, Sept. 27, 2012 /PRNewswire/ -- Social media has become a commonplace outlet for consumers to voice their queries, complaints or praise about a product or service, or seek resolution to a problem, bypassing automated phone systems and the routing process of a customer call center.  For small businesses, this provides an alternative customer service channel – one that is not only cost-effective, but also creates an opportunity for brand visibility.

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The fourth PR Newswire article in a six-part series from PR Newswire focused on social media for small businesses, "Which social media sites should I use for my strategy? Part Two: Customer Service" suggests practical social media sites that could help small businesses become more efficient and responsive when tending to their customers' needs.  Furthermore, the article outlines best practices for managing requests on Twitter and the value of Skype to create a more personalized customer exchange when needed.

To read the complete article, visit http://bit.ly/SDXoGb. Stay tuned for next week's article, "Which Social Media Sites Should I Use for My Strategy? Part Three: Networking."

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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