PR Newswire's Michael Pranikoff to be featured speaker at CONVERGE Chicago Social Media & Mobile Marketing Symposium on October 1st
Industry practitioners will discuss how to enhance brand engagement with consumers and drive bottom-line results
PR Newswire
NEW YORK

NEW YORK, Sept. 28, 2012 /PRNewswire/ -- Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will be the featured morning speaker at the CONVERGE Chicago Social Media & Mobile Marketing Symposium taking place on October 1- 2, 2012 at the Union League Club in Chicago.

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CONVERGE Chicago, presented by The Institute for Social, Search & Mobile Marketing, is an educational and networking event that features 16 world-class speakers from leading brands who will provide real-world, branding business cases.  Attendees will also enjoy a Monday Night Football Social Tailgate Party sponsored by the Chicago Bears and Sony Electronics.

Michael will be presenting "Social and Mobile, the Future of the B2B Audience" on October 1st at 8:30 AM Central, detailing current conversations and trends around social and the push to mobile for B2B companies today and in planning for 2013.   

Pranikoff said, "For the past few years, many companies in the B2B world have watched, with anticipation, as B2C companies moved into the social sphere.  B2B companies, however, are strategizing on how they can use social and integrate that with the power of mobile communications to drive business and reach audiences on any screen."

To register for the CONVERGE Chicago Social Media & Mobile Marketing Symposium and receive 25% off the registration rate, visit http://converge-chicago.eventbrite.com/?discount=CMC.

About PR Newswire:

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About ISSMM:

The Institute for Social, Search & Mobile Marketing (ISSMM) is a not-for-profit business management association dedicated to the facilitation of ongoing education, best practices, and practical implementation of social, search, and mobile marketing solutions to enhance both marketer and buyer experience. The Institute's headquarters are in Pleasanton, CA.

Contact:

Rachel Meranus
VP Marketing & Communications
PR Newswire
201-360-6776
rachel.meranus@prnewswire.com

SOURCE PR Newswire Association LLC