NEW YORK, Oct. 19, 2012 /PRNewswire/ -- Developing a small business website requires months of crucial preparation — from creating an effective design and layout to countless hours of development and production of compelling and relevant content with the goal to ultimately attract site visitors and convert them into paying customers.

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According to best-selling author Penny C. Sansevieri, there are a number of critical elements that should be incorporated into any small business website that will not only make it a valuable resource, but also an effective sales tool.  In the latest article on PR Newswire's PR Toolkit, "How to Turn Your Website into a Selling Machine," Sansevieri provides pointers about implementing strong calls to action to best practices for presenting product pricing.  She believes that your prospects don't just want to be sold something, but they want to be engaged, enlightened and entertained.

To read the complete article, visit http://bit.ly/PEhTCn.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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