NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Once you've made the exciting decision to start your own small business, you will inevitably be faced with an entirely different set of challenges and decision-making processes in order to actually get that business up and running. Recognizing the importance of your small business website can be the first step, but how will you build a site that encompasses all the elements necessary for it to be a successful business tool?

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In the latest article on PR Newswire's PR Toolkit entitled, "How a Small Business Can Build the Perfect Website," best-selling author, Penny Sansevieri provides must-have components that will help an owner to create that perfect business website.  From determining what you want your website to do and why to creating an experience that is keenly focused on your end user, Sansevieri addresses this undertaking, while exploring the long-term benefits it can deliver.

To read the complete article, visit http://bitly.com/TxIb6u.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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