NEW YORK, Nov. 15, 2012 /PRNewswire/ -- A little over a month ago, at the 2012 PRSA International Conference, PR Newswire started a social conversation to gauge the definition and perception of modern public relations.  PR Newswire compiled a broad range of definitions by tapping into the experience and opinions of the PR community and the responses underscored the expanded role and growing value of the PR professional within an organization in today's evolved earned media landscape.

(Photo: http://photos.prnewswire.com/prnh/20121115/NY14637-INFO )
(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

To read more, visit the Beyond PR blog: http://blog.prnewswire.com/2012/11/13/what-is-public-relations-infographic/

Continue to follow the conversation on Twitter using hashtag, #PRis.

About PR Newswire                               

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC