NEW YORK, Aug. 9, 2013 /PRNewswire/ -- While it may not be as "shiny and new" as its younger cousins Facebook, Twitter, Pinterest, etc., e-mail marketing continues to hold its own as a major driver in the ecommerce marketing universe.^[1]  Though marketers and public relations professionals might consider themselves skilled—and schooled—in the art and best practices of e-mail marketing, it never hurts to take a fresh look.  In the latest article on PR Newswire's Small Business PR Toolkit, Steve Lazuka, Founder of Interact Media and Creator of the Zerys platforms, illustrates pitfalls even the most veteran communicators can fall prey to in their e-mail campaigns.

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To learn more about e-mail marketing best practices and common errors to avoid:  http://bit.ly/13HlxR7

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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^[1] http://www.wired.com/business/2013/07/email-crushing-twitter-facebook/

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