NEW YORK, Oct. 22, 2013 /PRNewswire/ -- The PRSA 2013 International Conference kicks off Saturday, October 26, in Philadelphia.  PR Newswire will feature its own interpretation of the event's theme One World: Connection, Community, Collaboration, in booth 401. Recognizing the strong community aspect of PRSA events, PR Newswire will feature fun activities and giveaways as part of its #WeArePR campaign. Attendees will have the opportunity to take pictures in front of a themed photo wall using industry-related props, speak to PR Newswire staff about the state of the industry and explore new and emergent products and technologies that address the changing face of PR today.

(Photo: http://photos.prnewswire.com/prnh/20131022/NY01898 ) 
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

Sarah Skerik, PR Newswire's Vice President of Content Marketing, will present on Tuesday, October 29, in a session titled Newsworthiness: New Context & Opportunities for PR.  Skerik will explore the evolution of the news industry and its impact on PR, creating an organization of newsmakers, and using existing news trends and topics to amplify company or campaign content.

For more about the PRSA 2013 International Conference, and to register: http://prn.to/prsa2013

About PR Newswire  
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

SOURCE PR Newswire Association LLC