How is the Digital Evolution Impacting Your News Content?
PR Newswire
Jan. 22

Digital and social channels have eliminated barriers between audiences and the press while fueling the flames of an increasingly competitive media environment. Journalists are vying not only for audience attention, but against other outlets for delivering the most accurate news within a shrinking turnaround time. The ideal result is not always within reach, and difficult editorial decisions must be made.

PR Newswire invites journalists to participate in a simple one-question survey on how the nature of the content they create has evolved to meet these demands. The results will be shared on PR Newswire's Beyond PR blog and offer valuable insights on how technology is impacting media outlets and the content they publish.

Click here to join the survey:

PR Newswire Pulse is an ongoing survey series from PR Newswire. The goal of each short survey is to identify key issues and emerging trends at the heart of public relations, content marketing or journalism, which are further discussed on the Beyond PR blog.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Media Contact:
Caitlin Carragee
Manager, Marketing Communications

/PRNewswire -- Jan. 22, 2014/

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