Creating Content to Last
Resourceful marketers need to do more with less--which means crafting content to last. Learn how timely press releases can also serve as evergreen pieces and provide returns for years to come.
PR Newswire

NEW YORK, Feb. 20, 2014 /PRNewswire/ -- As marketers living and working in the age of search algorithms and spam filters, a lot of emphasis is placed on producing quality content, that is relevant to target audiences and improves awareness and brand visibility. And though timely information can provide a traffic boost or spike, it is just as important to focus on evergreen content—pieces which have no expiration date and will still provide value in the days, weeks, months and years to come. Small businesses routinely produce evergreen pieces such as white papers, case studies, eBooks and research, but where many marketers struggle is in producing press releases that can stand up to the test of time.


In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, offers advice to marketers looking to craft evergreen press releases, even if the topic is tied to a launch or breaking news. Providing suggestion for general, product launch and event releases, Ware helps you announce your timely news with an angle that will keep the content fresh for future readers.

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications

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